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Blockbuster did not fail because it knew nothing about its customer. For years, it understood her extraordinarily well. The real problem was recognizing when the thing customers valued had changed. It is easy to tell the Blockbuster story as a cautionary tale about a company that ignored technology. Blockbuster had stores, Netflix had the internet, and one company failed to change while the other replaced it. It is a satisfying version of the story because it is simple. It is

Snap is betting that the next era of computing will not live in our hands. It will live in the world around us. For almost twenty years, the smartphone has quietly organized modern life. We work through it, shop through it, navigate through it, photograph our lives through it, communicate through it and increasingly access artificial intelligence through it. Entire industries have been built around one fundamental behavior: looking down at a screen. Snap is betting that behav

Every extraordinary business begins with a question, but the questions that change industries are rarely the loudest. More often, they quietly challenge an assumption that everyone else has accepted. For decades, retail operated on a straightforward idea: buy products from suppliers, add a markup, and earn a profit every time a customer made a purchase. The more efficiently a retailer managed that equation, the more successful it could become. It was a model so deeply embedde